Movie reaction GIFs have become a staple of online culture: visual, versatile and often viral. But what happens when they take on a life beyond their original context – and does it really matter?
In his latest video essay, Leigh Singer unpacks this curious modern phenomenon, not only showing how GIFs – that’s Graphics Interchange Format – are created and disseminated across social media but also revealing the origins of a few ubiquitous examples of the form.
Check out the full video below, share your thoughts (and your favourite film-related GIF) with us @LWLies and subscribe to our YouTube channel for more.
Published 6 Apr 2020
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Little White Lies was established in 2005 as a bi-monthly print magazine committed to championing great movies and the talented people who make them. Combining cutting-edge design, illustration and journalism, we’ve been described as being “at the vanguard of the independent publishing movement.” Our reviews feature a unique tripartite ranking system that captures the different aspects of the movie-going experience. We believe in Truth & Movies.
